We Love Cake Teams Up with the Queen of Gluten-Free

A fresh look, a joyful campaign, and a gluten-free icon—how The Tribe helped We Love Cake rise to the occasion.

We Love Cake, the beloved gluten, wheat, and milk-free bakery brand from Bells of Lazonby, has unveiled a vibrant rebrand aimed at capturing the hearts of younger, health-conscious consumers. Partnering with award-winning author and gluten-free advocate Becky Excell - affectionately dubbed the “Queen of Gluten-Free” by Nigella Lawson - the brand's transformation is fronted by the uplifting “Baked in Joy” campaign. The Tribe played a pivotal role in this refresh, crafting contemporary packaging and a distinctive brand identity that celebrates indulgence without compromise. Launched in time for Coeliac Awareness Week, the rebrand is now delighting customers across the UK and Australia.Prolific North

The Tribe feature in Prolific North
https://www.prolificnorth.co.uk/news/we-love-cake-mixes-it-up-with-queen-of-gluten-free/