We Love Cake Reimagines Free-From Baking with Vibrant 2024 Rebrand

A bold new look and the 'Baked in Joy' campaign aim to captivate younger audiences and celebrate the joys of gluten-free indulgence.

We Love Cake, the renowned gluten, wheat, and milk-free bakery from Bells of Lazonby, has unveiled a comprehensive rebrand for 2024. With a fresh visual identity and the uplifting 'Baked in Joy' campaign, the brand seeks to resonate with a younger demographic and those embracing free-from lifestyles. This transformation not only modernizes the brand's packaging but also underscores its commitment to delivering delightful, allergen-friendly treats without compromise. The rebrand is set to roll out across UK supermarkets and foodservice channels, marking a significant step in We Love Cake's mission to make free-from baking both accessible and joyful. Retail Times

https://retailtimes.co.uk/we-love-cake-rebrands-its-full-free-from-range-for-2024/